One of the benefits of being a student at Oxford Brookes University is its close proximity to Bicester Village.
Students love bargains and I am certainly no exception! Bicester also benefits from many ready and eager students looking for part-time work to support the increasing cost of study and subsequently employs a great many of them.
According to their website Bicester is the home of "chic outlet shopping" and somewhere, "luxury awaits".
But what does luxury really mean? Isn't buying luxury at a discount price a contradiction in terms? Doesn't something have to be expensive and unattainable to be considered authentic luxury? Surely words like bespoke, exclusive and quality equate with luxury whereas discount, available and "masstige" (prestige for the masses) means cheap?
Apparently the Duchess of Cambridge is often spotted at Bicester but I've never seen her. I wonder if hunting for a bargain actually becomes more attractive if money is no object?
Perhaps people shopping at Bicester simply appreciate quality and if it is important to you to have the luxury label then why pay more?
Bicester village is certainly doing good business. With a new "park and ride", ever-expanding car parking facilities and a shuttle from London, as well as coach trips, it is more popular than ever.
For me, going to Bicester on a Saturday or Sunday takes the pleasure out of shopping because the experience is too busy to be enjoyable.
I would be interested to hear what you think. What does luxury mean for you? How would you define it? Does the definition change if you're describing luxury products as opposed to luxury experiences?
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OXBU Graduation 1998 |
My name's Sarah and I'm a PhD student
Even after two years I'm still reluctant to introduce myself in new situations as a PhD student, or even worse - a Doctoral Researcher (yet I must admit that I rather like this title on my LinkedIn profile - so perhaps I'm more attracted to the academic prestige than I let on!).
What is a Stereotypical PhD student?
Fundamentally, I find it hard to shake the belief that academics are intimidatinginly clever and that somehow I must have slipped through the net unnoticed. I feel quite apologetic about being a PhD student and don't really think of myself as a proper academic because I (hopefully!) don't fit the stereotype: bookish, bespectacled and well-read, appearing on University Challenge as slightly detached from the real working world yet not necessarily knowing more about anything than an ever-disdainful Jeremy Paxman.
PhD = boring?
I certainly wasn't among the star performers at school. Yes, I went to a grammar school but everyone around me was on a fast track to Oxbridge (via fantastic A Level results) which I certainly wasn't. Back then, to me, being academic just meant being boring.
My journey to PhD
After an undergraduate degree (Oxford Brookes) and a graduate scheme with a leading hotel company I worked for many years in the hotel industry. However, getting married and having children made anti-social hours difficult (I told myself it wouldn't matter but actually it did). In 2011 I went to the University of Buckingham to do a Masters degree in Service Management. After this, the possibility of a doctorate became the next natural step of progression.
What is a PhD anyway?
Today I am both an academic (Lecturing at the University of Buckingham) and a PhD student (Oxford Brookes). There's a lot of hype, sorry - prestige, around having a PhD but basically it just means you've written a really big report. The report is so big that it has taken you years to write and by the end you're allowed to be called Dr...whoever. Unless you're a celebrity and then you may get a doctorate simply for the joy of being you. That's a real motivator to the rest of us...not.
PhD means passion
Now, twenty years later than when I first came to Brookes, my perspective on being an academic has completely changed. Strangely enough, for me it isn't necessarily about studying, or even knowledge. It's about a burning desire to discover more about the subject. It means getting to spend time researching something you are thirsty to know more about. For me this means hotels, hospitality and service. I can still remember the shock I felt when I first discovered that people are actually spending their time writing, researching and studying these things I am so interested in.
Accidental PhD
So I'm doing a PhD quite by accident really. It wasn't part of my life plan... but it's been (mostly!) fun so far!
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Buckingham Graduation 2013 |